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Analysts say increase in consumer awareness of personal hygiene and hair health led to higher demand for specialized shampoos.
March 8, 2026
By: Lianna Albrizio
Associate Editor
The global shampoo market size, previously valued at $34.1 billion in 2023, is projected to reach $58.3 billion by 2034, according to a new report from Allied Market Research. The market will grow at a CAGR of 5.1% from 2024 to 2034. Analysts say increase in consumer awareness of personal hygiene and hair health led to higher demand for specialized shampoos that address various concerns, such as dandruff, hair loss and damage repair. Innovations in product formulations, including natural and ...
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